Research: Service delivery platform success requires a strategic vision and corporate collaboration

Strategy professionals at communications service providers are challenged to expand revenue streams while supporting legacy technologies and next generation network initiatives. To efficiently deploy new applications like mobile data applications and video content and compete effectively with new entrants like Google, carriers are turning to service delivery platforms (SDPs). Although not new, SDPs let service providers deploy richer applications over fixed and wireless networks. The network organization usually owns the SDP budget, but SDP solution implementation is a strategic decision that requires input from many organizational groups including the network, IT, BSS/OSS, and marketing teams. Successful SDP deployment is a journey that requires telecom executives to have a clear strategic vision, the ability to facilitate collaboration across the organization, and a willingness to work with various vendors.

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